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Selling Your Home and Choosing Your Real Estate Agent
Congratulations! You've made the decision to sell your home - so now what? With so many real estate brokerages and agents to choose from, where in the world do you start? What should you look for in a real estate agent? So many agents, so little time…
Selling your home is one of the biggest financial decisions you’ll ever make; choosing the best real estate agent and brokerage to market and sell your home makes all the difference in ensuring a successful selling transaction. So just exactly how do you make the important decision of choosing the agent you will entrust not only to sell your home, but entrust the future of your family to?
Every agent you speak with or read about on their website will tell you they’ll make sure that you get the best price for your home, in the least amount of time, blah, blah, blah. They’ll tell you about all kinds of bells & whistles; tell you they’ll stand on their heads to sell your home, rant and rave about how their 30-day marketing plan is the best thing since they started making sliced bread - but what really comes down to is this: Results. Every real estate transaction has two possible endings; either you’ll sell your home, or your listing will expire. Simple as that.
Why Choose Me
In order to give yourself the best chance to sell your home, take the following into consideration when choosing your real estate agent:
- Entrust your home to an agent who will perform to your standards and beyond. My clients have come to know me as their real estate agent who not only meets their expectations, but exceeds their expectations.
- Employ the services of an agent who has the backing of a brokerage with a well-known name; CENTURY 21 is one of the most well-known and respected brokerages in the real estate industry.
- Employ the services of a real estate agent who places your best interests ahead of their own; an agent who will work with you toward the common goal of selling your home.
- Employ the services of an agent who is a marketing agent, not a listing agent. Make no mistake, there is a difference; a listing agent uses the number of listings they have as bragging rights. A marketing agent, on the other hand, takes great pride in exposing your home to as many different outlets as possible, creating the kind of marketing exposure that ensures the end result of your home selling. Creating maximum marketing exposure for your home ensures you will have the greatest number of potential buyers exposed to your home.
Traditional Marketing Vehicles
Some of the “traditional” marketing vehicles I utilize to market your home include:
- CENTURY 21 "For Sale" Sign in Your Front Yard
- Professionally-Made "For Sale" Flyers
- Safe Key/Supra Key/Lock Box
- Advertise Your Home For Sale to Realtors in My Immediate Office as Well as to Other Real Estate Offices in the Area.
- Advertise Your Home For Sale at Weekly East Valley Association of Realtors® (EVAR) Board Meetings.
- Schedule Your Home for an EVAR Broker's Home Tour.
- Mail "JUST LISTED" Postcards to residences in the Surrounding Area of Your Home.
- Advertise Your Home For Sale in Local Newspapers.
- Advertise Your Home For Sale in Monthly Real Estate Publications such as Homes & Land and The Real Estate Book.
Online Marketing/Advanced Technology Marketing Tools
Did you know that over 80% of prospective home buyers begin their search for a home on the Internet*? Keeping that in mind, in addition to utilizing traditional channels of advertising, your home will also be listed in the following online marketing vehicles:
Www.YourHome.Com: Your home will have it's own unique website and domain, for example www.12345maplestreet.com. Your website will have multiple fading photos, detailed property information, links to maps, local schools, community information and much, much more.
The Multiple Listing Service (MLS): Your home will be listed in the MLS and exposed to over 28,000 Realtors® in California.
Realtor®.com: The official website of the National Association of Realtors® (NAR), this is the #1 consumer destination for real estate-related information with over 6.3 million unique users per month.
CENTURY21.com: With over 3 million visits per month, CENTURY21.com provides exposure of your home to thousands of potential home buyers nation-wide.
YucaipaProperties.net: Your home will be listed as a featured property on my own personal marketing website; just as you found my website; so will many potential buyers. In addition, once your home has been listed on my website, your listing is concurrently submitted to the following 10 syndicated real estate websites:
- CityCribs.com
- Google.com
- House.com
- Oodle.com
- Trulia.com
- Vast.com
- VideoHomes.com
- XsitesNetwork.com
- YahooClassifieds.com, and
- Zillow.com.
Craigslist.org: With over 9 Billion page views per month viewed by over 25 Million U.S users, Craigslist.org provides incredible additional exposure to your home.
Century 21 Fine Homes & Estates®/Selling & Marketing Unique Properties
Of the more than 6,000 CENTURY 21® offices around the world, only a select few are privileged to display the CENTURY 21 Fine Homes & Estates® symbol, which is a mark of a broker with a proven track record in marketing distinctive residences.
Century 21 Best Properties is one of these select offices specializing in the buying and sellng of upscale homes and properties:
The CENTURY 21 Fine Homes & Estates® Division is dedicated to making sure your luxury property gets the exposure it deserves. Local, national and international networking, effective advertising, and strategically targeted direct mail add up to a powerful, comprehensive marketing program with proven results
I welcome the opportunity to apply to the position of being your real estate agent for life; I sincerely hope you choose me to entrust the sale of your home with.
Take action and contact me to receive my marketing plan or pre-listing package for your home today.
*2008 survey conducted by the National Association of Realtors® (NAR)
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